If my qualifications meet your position's requirements, please call me at 805-813-2337 to discuss the possibility of a future working relationship.
All the best,
Karyn Weichers
Portfolio
The following is a collection of some of my work as referred to in my resume:
Multi-media Projects
To preview one of my latest animated banner ads on my current employer's home page, please visit: http://www.teledynecontrols.com/index.asp
To watch a movie I recently developed, click here: http://www.teledyne-controls.com/wglmovie/default.asp
Tech Report and Print Ads
Featured in Avionics Magazine, August 2008 edition: The Connected Aircraft Tech Report: http://www.avionics-digital.com/avionics/200808/?pg=14 - On the last page of the Connected Aircraft Tech Report is a print ad that was featured in most Avionics Magazines and other MRO and Safety publications throughout 2008 to promote our Wireless GroundLink System campaign.
Industry Leader Profile
Featured in Aviation Today, August 2008 edition: Teledyne Controls Industry Leader Profile, Solutions for a Connected Aircraft: http://www.aviationtoday.com/Assets/File/ilp_pdfs/TELEDYNE-ILP.pdf
NIKI Selects Teledyne Controls' End-to-End Solution to Support Flight Data Monitoring on their Embraer ERJ 190 Fleet - New! Released 5/19/09
Blue Wings Selected Teledyne Controls' FDIMU for their New Airbus A320 Aircraft
Wizz Air Orders 70 Additional FDIMU from Teledyne Controls for their New A320 Aircraft Deliveries
Interjet Selects Teledyne Controls' Wireless Technology to Support Its Flight Data Monitoring Program
Wireless LSP Distribution (WLDS)
Aircraft Network System (AirLAN)
Network Extension Device (NED)
Flight Efficiency Management & Information System (FEMIS)
Enhanced Airborne Data Loader (eADL)
iDMU for Regional and Business Aircraft
Jointly developed with Airbus, AirFASE (Aircraft Flight Analysis and Safety Explorer)
Mini-Flight Data Acquisition Recorder (MFDAU)
EFB III Class 3 System & EFB Applications
LoadStar Server Enterprise (LSE)
Portable Data Loader 615/MSD (PDL 615/MSD)
Portable Maintenance Access Terminal 2000 (PMAT 2000)
Onboard Aircraft Loading Tool (OALT)
Here's a "Before" version of Teledyne's brochures before I started rewriting and redesigning their style: DFDAU brochure and here's an "After" version of a redesigned brochure: eADL brochure
I'm responsible for maintaining all of the web content in the following Products & Services directory
The Sales and Services employee directory
Professional Resume
KARYN WEICHERS
Simi Valley, CA 93065
Cell: 805-813-2337
Email: karynweichers@gmail.com
I’m seeking a new opportunity related to marketing or public and media relations. I hope to join an organization where I can thrive and experience new challenges to advance my career development.
Professional Experience
Marketing Communications Specialist
Employed 9 Jan 2008 – Present
Teledyne Controls (Aviation Industry), El Segundo, California
• Prepare proposals for commercial airlines, OEMs and government RFPs
• Develop, revise and update marketing collateral that involves: writing and creative design of brochures, print ads, technical reports, customer case studies, industry leader profiles, tag lines, pocket guides, online banner ads, directing ad agencies, and proofing graphic materials befpre printing
• Responsible for multi-media projects: developed a 3.5 minute animated movie to be distributed through viral marketing, at trade shows, through CD distribution, email signature links, and through animated banner ads on flightglobal.com and Teledyne’s home page
o Banner ad link: http://www.teledynecontrols.com/
o Featured product link: http://www.teledyne-controls.com/wglmovie/default.asp
• The process of developing animated movies includes: working with ad agency who designs the movie by following a formula to identify the customer’s existing problems and deficient process, then propose the solution, reveal benefits, followed by a call-to-action conclusion with customer testimonials. Development includes: script writing and editing, defining creative content, imagery selection, directing designers, extreme attention to detail, continuous revisions, voice-over selection, requesting legal authorization for customer testimonials, organizing IT support, and establishing distribution methods
• Write technical press releases that entail writing about news announcements and new orders detailing how the customer will utilize and benefit from the selected product’s capabilities which requires: collaborating with the sales director, acquiring customer quotations, requesting approval from management, Teledyne’s corporate PR department and the customer for authorization to publish the press release to media contacts, publications, emailing lists and to Teledyne’s news release web site
• Edit multi-page technical reports and case studies for Avionics Magazine and other industry technical publications
• Support logistics for trade shows, annual business meetings, and conferences with more than 150 customers and employees in attendance which includes: assisting with writing and proofing invitations, invitation reminders, agendas, order and pack brochures, design and write content for posters, design themes, slogans, artwork for all materials, order materials, design binder artwork and order all printing materials, assist with coordinating logistics at off-site venue, make badges, manage and register attendees through the online CVENT registration software, assist with planning spousal program and nightly events, menus, agendas, collect presentations, prize drawings, manage the registration desk, photography, mics, write speaker bios, update company and product information for animated presentations, loop animated movies, order CD duplication of entire conference materials, booth setup, computers, demo units, customer relations and so much more…
• Experience with integrating new products acquired through an acquisition: transitioned acquired products and branding and merged web content with Teledyne’s site, integrated and restructured acquired products to fit Teledyne’s product line, rewrote and redesigned acquired brochures to match Teledyne’s existing style and design standards, and redesigned ad space in Avionics magazine to match brandingintegrated and restructured acquired products to fit Teledyne’s product line, rewrote and redesigned acquired brochures to match Teledyne’s existing style and design standards, and redesigned ad space in Avionics magazine to match branding
• Keep marketing and sales lists current: update customer lists for key products, update media and news contacts
• Sharepoint webmaster: maintain current product library, org charts, customer profile library, wiki pages, employee directory, post customer lists, pricing catalogs, procedures, calendars, proposal library; collect, scan and post competitor information for sales review
• Maintain internet/intranet content: collaborate with the IT department to keep all internet content, product information, home page style, customer inquiry forms, locations, product directories, etc.
• Assist the Marketing Director with editing and maintaining current content in technical product descriptions used in proposals, product line presentations and company overview presentations
• Collaborate with Technical Sales Team to collect input, edit and publish white papers and technical material for marketing collateral
• Direct off-site graphic designer with developing brochures, ads, logos, tradeshow and event posters, documents, templates, imagery, etc.
• Write for scripted events: speaker introductions, write biographies for speakers, presenters and managers that are included in conference presentations
• Assist with developing the annual marketing plan: research and select advertising channels and methods; trade shows, publications, print ads, online magazines, product spotlights, animated movies, direct mail, mass email, and electronic newsletters
• Research industry advertising outlets: request media kits, compare circulation and readership, align theme of monthly issues with our marketing goals, products and trade show schedule
• Track leads, update email lists and databases from product inquiries, trade show leads and track email bccs when animated movies are forwarded to email addresses
• Create on-line product specific inquiry forms linked to specific URLs in ads to collect lead information Edit multi-page technical reports and case studies for Avionics Magazine and other industry technical publications
Administrative Assistant
Employed April 1998 – June 2003
Teradyne, Inc. (Semiconductor Test Manufacturer), Agoura Hills, California
• Website content admin: designed web interface tools for collecting and reporting vendor and component quality information. Wrote and maintained quality and procedure documentation then published to the intranet. Received a quality award for creating website tools for engineering.
• Organized logistics for new employees: schedule interviews, reserve flights, setup new office accommodations, training and relocation assistance.
• Interviewed, hired, trained and managed data entry clerks for the inspection department
• Developed and maintained Access databases for data collection and analysis to report statistical information to management on a weekly basis
• Provided administrative assistants for engineering groups in Boston, Silicon Valley and Agoura Hills
• Assisted engineering projects. Prepared presentations for management. Scheduled meetings and organized logistics: invitations, catering, teleconferencing between multiple sites and prepared meeting materials. Recorded meeting minutes and distributed to attendees.
• Scheduled travel arrangements and maintained bi-coastal employee travel and meeting calendar
Administrative Assistant
Employed Jun1996 – Nov 1997
QSI Corporation (Manufacturer of Industrial Terminals), Salt Lake City, Utah
• Administrative assistant to the president and 50 employees
• Prepared and managed all product manuals and user software: editing and updating manuals, maintained inventory, submitted printing orders, downloaded new software on disks, and oversaw the distribution of manuals and software with all product shipments
• Assisted marketing: prepared trade show materials, brochure design and development, mailed customer requests for giveaways and brochures, prepared mass mailings, and collected clippings for lead generation
• Organized logistics for corporate board meetings: prepared business performance reports and presentation packets, prepared highly confidential shareholder reports
• Organized all corporate events: invitations, menus and catering, reservations, guest lists, seating, entertainment, and guest relations
• Prepared documentation for product shipments: invoices, packing slips, and NAFTA
• Assisted accounting department with: accounts receivables, payables, invoicing and daily deposits
• Presented news and announcements at staff meetings
• Created written and graphic step by step training materials for internal employee training
EDUCATIONAL EXPERIENCE
B.A. IN COMMUNICATION, WASHINGTON STATE UNIVERSITY, ATTENDED JANUARY 2006 – JULY 2007
Edward R. Murrow School of Communication, Pullman, Washington
Emphasis in Broadcast Journalism with a History minor
The WSU Broadcasting program is ranked 4th nationally and #1 on the west coast.
* 3.69 Cumulative GPA, Cum Laude
* Passed the Washington State University Writing Portfolio submission and exam and received a Distinction in Writing award. This achievement reflects that my writing skills are within the top 10% of student exams.
* Consecutively ranked on the college President’s Honor Roll
* Recipient of the Washington State Association of Broadcasters Scholarship Award in 2007
Broadcasting Experience:
• WSU Cable8 Nightly News - writer, reporter, anchor, weathercaster and producer
• Wrote content, shot footage and edited video news packages in the non-linear AVID software
• WSU KUGR radio station - news writer and reporter
• Extensive writing experience and knowledge of Associated Press Style guidelines
• Gained knowledge of the fundamentals of public relations, journalism, accounting, and business and communication law
• Talent, reporter and crew for the WSU television show VOICES
• Experience with camera, audio equipment and studio lighting
• Wrote and produced news broadcast using INews production software, the AP News wire database, Adobe Audition audio software, mics, hand-held recorders and the teleprompter
A.A. LIBERAL ARTS, YEARS ATTENDED 1999 - 2005
Los Angeles Pierce College, Woodland Hills, California
SKILLS AND STRENGTHS
• Editing, conceptual and creative writing and design
• AVID video editing software and Adobe Audition audio editing software
• INews software for producing television news
• Experience with television studio equipment, field cameras and audio equipment
• News writing, reporting and interviewing
• Applications: Photoshop, CS3 Photoshop, Visio, Lotus Notes, Sharepoint, Wiki pages, Dreamweaver, HTML basics, Adobe,
• Microsoft Office applications: Word, Excel, PowerPoint, Access, Frontpage, Outlook
• Excellent written and oral communication skills
• Multi-tasking, detailed, thrive under pressure, high sense of urgency, goal oriented
• Amiable, high ethical standards, professional, positive attitude,
ACTIVITIES AND HOBBIES
• Volunteers at the Reading for the Blind and Dyslexic non-profit organization where I read and record audio textbooks for impaired college students
• Writing, blogging, website design, ebay sales and reading
• Skiing, pilates, cake decorating and sewing
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